MEDISANA launches soft-heat products with new safety technology

Hilden. Pleasant warmth relaxes, feels good and relives pain. MEDISANA, one of the leading specialist in home health care products, offers consumers a soft heat range for healthy warmth with a new and high-quality safety system.

*Setting new standards with APS-Technology – Active Protection System for even more safety*
Four new heating pads and a heated underblanket are equipped with the new APS-Technology for highest safety standards. APS (Active Protection System) stands for visual and acoustic temperature indication by a tri colour temperature indicator on the controller and beep warning function. The green light signalises a proper working of the heating pad. Orange light stands for heating-up and red light in combination with warning signals informs about possible application errors.
Additionally, all products are equipped with an automatic cut-off function, which cuts off heating pads after 90 minutes and the heated underblanket after 120 minutes of use.

*Sophisticated technology and attractive design*
The ergonomic 4-level temperature controller is easy to use and convenient for right-handed and left-handed persons. The plug is detachable and therefore the pad is washable. Powerful 100 watts allow a quick heating-up.
The heating pads and heated underblanket are both in an attractive design. With the warm and friendly colours they bring a fresh atmosphere in every home.

*New concept for packaging and logo in fresh colouring / Attracting attention at POS*
In addition to the technological innovations MEDISANA created a new design for their packaging concepts and logo. The new slogan “MEDISANA-HOME OF WELLNESS” for this product range is presented in the logo colours grey and orange, which also emphasize the modern and fresh appearance. Visually appealing packagings with emotional product- and visual language reflect adequately the health- and warmth aspects of this range.

*The new products at a glance:*
Neck and back heating pad HKN:
• Especially large heating pad for back and neck
• “APS” technology- Active Protection System
• Automatic cut-off after 90 minutes
• Quick heating-up by 100 Watts

Cosy heating pad HKM:
• Especially soft, breathable cushion
• “APS” technology- Active Protection System
• Automatic cut-off after 90 minutes
• Quick heating-up by 100 Watts

Comfort heating pad HKC:
• Especially large heating pad, matrix sensor system for even heat distribution
• “APS” technology- Active Protection System
• Automatic cut-off after 90 minutes
• Quick heating-up by 100 Watts

Heating pad HKS:
• Especially handy, made of ultrafine microfibre
• APS” technology- Active Protection System
• Automatic cut-off after 90 minutes
• Quick heating-up by 100 Watts

Heated underblanket HDP:
• Size: 150 * 80cm
• High-quality safety system
• Automatic cut-off after 120 minutes
• Quick heating-up with powerful 100 Watts

MEDISANA has been active in the segments health care, home therapy and beauty for more than 28 years. MEDISANA was one of the first companies that actually recognized the tremendous potential in the Home-Health-Care market and is focussing on development, production and marketing of premium home-healthcare products since 1982. Intensive quality controls meet the high demands and trust of our customers in the service and reliability of all MEDISANA products.

*The MEDISANA covers three core areas:*
*Health control:* With innovative glucose- and blood pressure monitors, precise electronic fever thermometers and personal scales, MEDISANA presents a selected product range for the individual health control at home.
*Therapy at home:* Soft heat products, humidifier and massage products support therapy at home and relaxing. The versatile MEDISANA home therapy range is complemented by more products from the areas inhalation, pain therapy and wellness.
*Personal care:* In the product range personal care MEDISANA has specialized in the development and marketing of hand and foot care products, and hair removal (depilation). High quality standards embrace personal beauty and well-being.

MEDISANA attends the IFA 2010. For further information and innovative product launches visit MEDISANA at booth 201, hall 3.1.
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