German Brand Award 2025: medisana once again honored as a winner
Neuss, June 27, 2025 – Medisana has been awarded the German Brand Award for the eighth consecutive year, once again achieving the highest honor in the “Excellent Brands – Health & Pharmaceuticals” category. This Gold award celebrates our outstanding brand strategy, pioneering health and wellness solutions, and consistent brand identity.
What Is the German Brand Award?
The German Brand Award is one of the most respected accolades in the DACH region, presented by the German Design Council and the German Brand Institute. It recognizes companies that demonstrate excellence in brand leadership, creative marketing strategies, and innovative product development. Winners are selected by an independent jury of experts from business, academia, and the branding industry.
With over 1,500 entries from 11 countries in 2025 alone, the competition has a truly international impact and sets benchmarks across sectors.
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Why Medisana Was Honored
As a pioneer in the health tech sector, Medisana continues to develop smart, accessible wellness solutions designed to help people take charge of their health. From connected health monitors to innovative massage and wellness tools, our mission is to combine technological innovation with real-life benefits.
Winning Gold in our category highlights Medisana’s:
Consistent and visionary brand strategy
Commitment to innovation in the home healthcare segment
Strong brand presence in international markets
A Word from Our Leadership
“Winning the German Brand Award once again shows that our consistent brand strategy is recognized and appreciated internationally. Medisana stands globally for trustworthy health solutions that combine technology and customer benefit,” says Thomas Teckentrup, Managing Director of Medisana GmbH.
“This award validates our strategic direction and motivates us to grow our brand further.”
Anja Schimmelpfennig, Marketing Director, adds:
“At the heart of our strategy is our customers’ health and well-being. This renewed recognition strengthens our commitment and shows we’re on the right path. A big thank you to our dedicated team in Neuss and our global colleagues who made this possible.”
The Bigger Picture: Promoting Branding Excellence
Beyond awarding prizes, the German Brand Award promotes industry dialogue through the German Brand Convention, held alongside the awards ceremony. This year’s theme, “Code and Culture”, brought together thought leaders to discuss the future of brand management and innovation.
The jury evaluates submissions based on criteria such as:
Brand Quality
Brand Management
Design
Impact
A wide range of categories includes special honors like “Brand Strategy of the Year,” “Digital Brand of the Year,” and newly introduced 2025 categories such as “AI Project of the Year” and “Circular Brand of the Year.”
About Medisana
For more than 40 years, Medisana has stood for reliability, innovation, and a human-centered approach to wellness. Based in Neuss, Germany, our vision is to make smart health technology available to everyone. Our products are tailored to health-conscious individuals who value quality, modern design, and holistic well-being.
We’re proud to receive this recognition—and even more excited to continue shaping the future of health and wellness technology.
👉 Learn more about the German Brand Award: www.german-brand-award.com
👉 Discover our story: www.medisana.com
